As a business owner, you might be questioning whether you need a website in 2019. After all, with most people now using social media, websites are so ‘1990s’. What’s more, 35% of small businesses think their business is too small to need one.
Good websites aren’t just about online sales. They help you reach potential customers, communicate your values and ethos, and make sure you’re not missing out on potential new business.
2/3 of customers research online before shopping.
A good domain name and professional-looking website helps to build trust with existing and future customers.
of consumers think businesses with websites have more credibility.
Don’t leave it to chance. Show your business in its best light: who you are, what you do, and what your customers like about you.
Even if you don’t sell any products online, you can sell yourself.
of small businesses with a website think it gives them a competitive advantage.
What image do you want your business to portray?
A good-looking site, domain name, and an email address that reflects who you are can help to project a ‘professional’ business image - even if you’re a sole trader working from home.
are hesitant giving their credit card details to businesses using a personal email address.
A website can help you reach a global audience, exposing your products and services to more potential customers wherever they are.
Even if you’re an exclusively local business, your website can still help you reach more people than word of mouth and local advertising.
of small businesses think a website will expand their local customer base.
Your website lets you communicate with customers (and potential customers) more easily.
When customers receive great support, they recommend you to their friends and keep coming back.
Loyal customers are 100% more likely to recommend a friend.
If you’re relying on social media and review sites to talk about your business you’re missing out. With your own website, you can control the narrative. Post positive reviews, talk about the things you want to, and host rich and valuable content from blogs to videos.
You might go home at 5 o'clock. You might be closed at weekends. But your website is active 24/7/365.
What do you think of the ThoughtHub? What else could we help you with? Let us know!
Give us your views
