Five things you need to get started with a business website

Having a good business website is essential for any SME that wants to reach more customers and stand out from the competition. A website can help you:

• Increase your visibility and credibility
• Generate more leads and sales for your business
• Communicate with your customers and prospective customers
• Showcase your products and services
• Build trust and loyalty with your audience

According to the Office for National Statistics, e-commerce sales by UK businesses with 10 or more employees were £668.9 e-commerce sales by UK businesses with 10 or more employees were £668.9 billion in 2019, and website sales accounted for half that amount. And while half of those sales came from businesses with more than 1,000 people, that still leaves a sizable amount for smaller businesses, demonstrating the importance of a website in boosting sales and revenue.

But how do you get started with a business website? Here are five things you need to consider.

1) Web hosting

Without web hosting, your website would not be accessible on the internet. A successful business website will need a reliable and secure hosting provider that can handle high levels of web traffic and provide excellent performance.

As the PC Pro Best Web Host 2022, Zen knows a thing or two about providing great website hosting. You can view our hosting packages here.

2) A memorable name

Your website’s name, or domain name, is what identifies you online. It’s the first thing your potential customers will see when they search for you or the service you provide, so it should be memorable, relevant and easy to type. You can use the Zen You can use the Zen website to search for domain names that match your business and industry then register with us for a small annual fee.

3) The right information

Your website should provide clear and useful information about your business, such as what you do, who you are, how to contact you, and what makes you different from your competitors. You could also include testimonials, reviews, or even case studies from current or previous customers to help build trust and credibility. You can use a website builder tool or a content management system (CMS) to create and regularly update your website’s content.

4) A professional design

Your website’s design should reflect your brand identity and personality. It should also be user-friendly, responsive, and attractive to new and existing customers. Depending on the web design software you’re using, you might be able to use a website template or theme to get started on your website’s design, or you may prefer to hire a professional web designer to create a custom design for your business.

May businesses turn to services like WordPress or Squarespace to take the stress out of designing and managing their website. Or, if you want to keep things simple, we offer a free website builder with every hosting package.

5) An online marketing strategy

Once your website is up and running, you’ll want to promote it and drive traffic to it. You can use various online marketing strategies, like SEO (search engine optimisation), PPC (pay-per-click) advertising, social media marketing, email marketing and more. Watch out for a future article where our digital marketing experts will show you just how to do that.

A business website is a powerful tool for any business that wants to grow and succeed in a digital world. By following these steps you can get started with your own business website today.