Comms Dealer roundtable: Removing the roadblocks to full scale fibre take-up

In March 2023, Zen's Head of Business Development, Nick Tiddy, joined a panel of industry experts to discuss the full fibre adoption: removing the roadblocks to full scale fibre take-up.

In these discussions, the panel talk about early adoption, the marketing challenge, success stories, and the developing full fibre landscape.

Panel members:

• Nick Tiddy - Head of Business Development, Zen
• Dan Ramsay - Chief Marketing Officer, Cityfibre
• Matt Baker - Head of Wholesale, FullFibre
• Paul North - Head of Channel, Giganet

To what extent is low take up reflective of stages in the so-called 'new technology adoption curve' versus a simple migration path that's relatively dormant?

Given the rapid fibre rollout, are we likely to see the percentage of early adopters shrink against accelerating regional availability?

How important is it to build a strategy that encourages users to 'innovate' and think differently?

To what extent is this a major marketing challenge facing the full fibre sector?

Will overbuild and greater competition drive adoption rates?

What's your assessment of Openreach's decision to delay the Salisbury/Mildenhall PSTN switch off?

In What areas are you seeing most success from partners?

How do you think the fibre landscape will shape up this year?

We hope you found these videos useful. For more information on the PSTN/ISDN switch off, and how you can prepare, visit our site here.