Are businesses turning their back on the landline? 3 reasons why you shouldn’t

It’s easy to see why so many businesses rely exclusively on mobiles for their communication. Mobiles seem convenient and modern, and with traditional copper-based landlines being phased out, ditching the business landline might feel like the obvious choice. But is going mobile-only really the smartest move?

Here are three reasons why retaining a dedicated, cloud-based digital landline service makes great business sense.

1. Professional separation — keep your work-life balance

When your mobile is your only point of contact, the line between business and personal life quickly blurs. Late-night client calls, customer texts during family time, or the awkwardness of answering professionally while out socially — none of this helps your business or your wellbeing.

A dedicated digital business number ensures clear separation. With services like Zen’s CloudComms Basic with Webex, you have full control: set business hours, redirect after-hours calls, and keep your personal number private. It’s a smarter way to protect your time and your business image.

2. Advanced features your mobile can’t match

Today’s digital phone systems offer much more than just voice calls. Features like automatic call routing, hunt groups, voicemail-to-email, call recording, and effortless integration with collaboration tools are essential for businesses wanting to stay competitive.

Zen’s CloudComms integrates seamlessly with Webex, letting your team collaborate effectively from anywhere — jumping from voice to video meetings effortlessly, managing calls professionally, and accessing powerful tools to streamline communications. These are capabilities you simply can’t replicate by relying solely on your mobile.

3. Boosting business credibility and professional image

Perception matters, especially for smaller businesses building trust with new customers. While a mobile number might suggest amateur or unprofessional work, a dedicate business line signals the opposite — good service, reliability, and long-term stability.

Customers feel more secure engaging with businesses that appear established and accessible. A recognisable, stable business number reassures potential clients and can even boost incoming call rates. It’s a simple step toward stronger credibility and customer trust.

The modern solution – Zen’s CloudComms Basic with Webex

Forget the old-fashioned copper landline. Zen’s CloudComms solution combines all the professional benefits of a dedicated business line with the flexibility and advanced tools of modern cloud communications. It’s digital, flexible, scalable — and is available from just £5.99 per month (ex. VAT).

Ready to make the smart move?

Keeping a dedicated business line helps maintain work-life balance, delivers advanced communication capabilities, and boosts your business’s credibility.

Explore Zen’s CloudComms solutions today. Discover how easy and affordable it is to upgrade your communications — and your business.

Find out more.